Welcome to TheYOLOTribe

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With the motto “You Only Live Once” and a passion to share standup paddling with the world, YOLO Board® was born in Santa Rosa Beach, FL in 2007. The world-renowned beaches and diverse waterways of Northwest Florida’s Gulf Coast proved to be a perfect backdrop for the adventurer-seeking lifestyle SUP so naturally inspires.Making SUP accessible and easy for anyone, no matter the age or skill level, by producing high quality and artfully designed boards and providing first rate customer service and experiences has been YOLO Board®’s mission since day one and continues today. At YOLO Board® the philosophy at the core of our business hinges on three simple precepts in that we strive to; Build Community, Encourage Discovery, and Foster Well-Being. Since its grassroots beginnings, the company has grown into a full-scope lifestyle brand with headquarters in Miramar Beach, FL. With an ever-expanding family of YOLO Board® rental and retail ambassadors both nationally and internationally, YOLO Board®’s family of brands now includes YOLO® Paddle Co., YOLO® Brand Apparel, and YOLO® Bike Co.. This year YOLO® Coffee Company was born so that members of the YOLO® Tribe can “Rise and Grind” to begin each day’s journey with the simple pleasure of a great cup of coffee. Today, the evolution of the “YOLO®” lifestyle continues to empower and inspire an interconnected community of water-sports enthusiasts to live each day to the fullest, forever exploring the world around them.

“The master in the art of living makes little distinction between his work and his play, his labor and his leisure, his mind and his body, his information and his recreation, his love and his religion. He hardly knows which is which. He simply pursues his vision of excellence at whatever he does, leaving others to decide whether he is working or playing. To him he’s always doing both.” - James Michener