The 30A Company, YOLO Board, and 360 Blue Join Forces Behind The Sonder Project

The 30A Company, YOLO Board, and 360 Blue Join Forces Behind The Sonder Project

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The 30A Company and YOLO Board, two of the fastest growing lifestyle brands in the country, announced today that they were joining with 360 Blue, a luxury vacation rental company, as the three Founding Partners of The Sonder Project, a new global nonprofit focused on high-impact, sustainable projects aimed at ending extreme poverty and fighting hunger around the world.

The organization’s global projects, focused on some of the poorest areas in the world, include building schools (with an emphasis on equal opportunities for girls), drilling wells to provide safe drinking water, and coordinating deworming campaigns to help children stay heathy enough to thrive and learn. Most recently, The Sonder Project gained early national exposure for its “Project: feed,” a new program aimed at fighting hunger domestically. Project: feed helps vacation rental companies across the US collect all the nonperishable food items left behind by departing guests, and then works with a network of nationwide volunteers to get the food redistributed to local food charities in each city.

“Our international projects are already making a real difference in the lives of so many suffering around the world, and the support we’ve received for our new effort to fight hunger at home has been nothing short of amazing,” said Ashley Hamm, co-Founder and co-Chairman of The Sonder Project and CEO of 360 Blue. Over 100 companies all across the US have joined the program in its first month, and the hope is that with very little effort this project can help the vacation rental industry come together to make a real impact in the fight against hunger.

“30A and YOLO are both incredible organizations with a passion for enjoying life, an amazingly generous fan base, and a true appreciation for helping others. We couldn’t be more proud or delighted to be welcoming these companies as Founding Partners of The Sonder Project,” added Jason Sprenkle, The Sonder Project’s other co-Founder and co-Chair. “This partnership came together because there is an amazing and palpable energy between our teams. The more we worked together, the more we realized that we all share a vision for building great brands with passionate employees centered around a true culture of giving back. I can’t wait to see what we can all accomplish with our brands fully aligned behind this effort.”

With the exploding reach of’s over 360,000 Facebook fans and 260,000 loyal radio listeners, the 30A Company brings a huge opportunity for awareness to the team. “We’ve got a long, proud history of using the 30A brand to help do good. We’ve been working with charities since our launch, and it’s become a core part of who we are as a company and a brand. We couldn’t be more excited to be focusing our efforts and energy behind this exciting new partnership,” said Mike Ragsdale, 30A’s founder and CEO.

Jeff Archer, CEO of YOLO Board, shares the same sentiments. “The Sonder Project’s mission fits perfectly with our overall vision and brand. They appreciate the many blessings we all share, and they understand the importance of all of us stepping up and doing our part to share those blessings with those in need. They also know that small but sustainable efforts can have massive impacts globally, while still understanding the importance of working to help those at home. We’ve been searching for a way to focus our brand and energy behind a charity that makes a real difference in not only the lives they touch, but the generations behind them. We’ve built a brand around celebrating the importance of enjoying life and appreciating the moments we share with others. The ability to help others reach their potential and enjoy the many blessings of life is part of that same story. We couldn’t be more excited about the future of The Sonder Project and the opportunity for the YOLO community to be a key part of shaping and celebrating that future,” said Archer.

“We are so proud to have these three brands helping to lead the way in the fight against poverty and hunger, and the timing couldn’t be more perfect,” added Hamm. “The United Nations’ just released its new list of seventeen SDG’s, or Sustainable Development Goals, to help guide the world in our fight against extreme poverty for the next fifteen years. These concrete goals offer a path towards hope for so many, but they can only be achieved if we all work together to do our part. Our focus globally is to bring together nonprofit organizations with well proven, sustainable solutions that can offer immediate hope and long term aid to those suffering in remote parts of the world. I can’t wait to see what we can do with these three amazing companies at our side.”

To learn more about The Sonder Project, or to find out how you can help, visit their website at

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