New 2015 bikes on the horizon!

New 2015 bikes on the horizon!

 

After the successful launch of a custom YOLO beach cruiser in 2014, YOLO Bike Company is excited to announce it will be expanding its bicycle offerings in 2015 with cutting edge new designs that will include a kid’s bike, a fat tire bike and a series of 3 speed cruisers. The designs are a collaboration between YOLO Board and YOLO Bike Company founder Jeff Archer, bicycle designer Doug Morar and graphic artist Jake Meyer.

“Creating YOLO Bike Company has been the realization of a dream to expand YOLO Board into a true lifestyle company that outfits recreational pursuits from land to sea,” said Archer. “Since the beginning, we’ve always strived to create a lifestyle that reaches beyond just a brand. Bicycles were a natural first step into providing quality new products that both exemplify the ‘You Only Live Once’ spirit and provide our customers a way to get outside and explore the world around them. The 2015 designs are going to appeal to a wide range of customers and move YOLO Bike Company to a new tier of bicycle manufacturing.”

Much like YOLO Board standup paddleboards, YOLO bikes are created to provide durability and function paired with a sleek and stylish aesthetic. Doug Morar, formally of Specialized and Maverick American (CO), consulted in the design of the equipment resulting in innovative additions to the bicycles including sealed cartridge bottom brackets, 3-piece alloy cranks, threadless headsets, double wall alloy rims with stainless steel spokes, KMC "Rust-Buster" chains and alloy handlebars. The bicycles feature bomb-proof components to withstand the harsh outdoor environment and prevent rust and corrosion. Longtime YOLO Board graphic artist Jake Meyer of the NYC-based firm I Will Design For Food provided striking color combinations and eye-catching graphics that set the bicycles apart from the crowd.

The first new designs to launch are the YOLO 3-speed SELECTA and ULTRA cruiser series. Both models will be available in both "Street" and "Dirt" editions as well as men's and women's models. In the coming months, YOLO Bike Company will add a 24” kid’s model for boys and girls, and a unisex fat tire bicycle that will also include a Shimano freewheel and disc brakes.

“Next on the horizon for YOLO Bike Company is a Fitness/Urban Bike with 700c road wheels, Shimano Alfine 8 speed gearing and hydraulic disc brakes,” adds Morar. “The Fitness/Urban bike will cater to the customer after a more vigorous exercise regimen and ideal for someone that wants to tackle their first sprint triathlon or someone that just wants to take their fitness to the next level. We're adding several models to the line-up and tripling production so we're on the verge of tremendous growth.”

YOLO Bikes are currently available for purchase online at www.YOLOBoard.com and at select outlets nationwide.