The theme of YOLO Board is very much in the hearts and minds of its founders Jeff Archer and Tom Losee. After being introduced to the sport of stand up paddleboarding (SUP) in 2005, the lifetime watermen instinctively knew that the world-renowned beaches and diverse waterways of Northwest Florida’s Gulf Coast would be a perfect match for SUP and the lifestyle it inspires.

With the motto “You Only Live Once” as the company’s guiding principle, the idea of YOLO Board was born. The two set out to introduce SUP to the Sunshine State with the production of a variety of high quality, stable and soundly designed stand up paddleboards. Making SUP accessible and easy for anyone, no matter the age or skill level, has been the company’s foundational goal since Day One and continues today.

YOLO Board’s community-minded values are at the heart of each and every board produced, be it a design for the recreational soul paddler or the elite pro racer. Since opening its doors in 2006, the company has grown into a beloved lifestyle brand with bi-coastal headquarters in Santa Rosa Beach, FL and San Diego, CA, as well as an expanding family of YOLO Board rental and retail ambassadors both nationally and internationally. Even more inspiring, is the evolution of the “YOLO” lifestyle and the interconnected community of water sports enthusiasts living each day to the fullest, forever exploring the world around them.

“The master in the art of living makes little distinction between his work and his play, his labor and his leisure, his mind and his body, his information and his recreation, his love and his religion. He hardly knows which is which. He simply pursues his vision of excellence at whatever he does, leaving others to decide whether he is working or playing. To him he’s always doing both.”

James A. Michener