THEYOLOBoard STORY

YOU ONLY LIVE ONCE

With the motto “You Only Live Once” and a passion to share standup paddling with the world, YOLO Board was born in Santa Rosa Beach, FL in 2006. The world-renowned beaches and diverse waterways of Northwest Florida’s Gulf Coast proved to be a perfect backdrop for the adventurer-seeking lifestyle SUP so naturally inspires.

Making SUP accessible and easy for anyone, no matter the age or skill level, by producing high quality and artfully-designed boards has been YOLO Board’s mission since Day One and continues today.

Since its grassroots beginnings, the company has grown into a beloved lifestyle brand with bi-coastal headquarters in Florida and California, as well as an ever-expanding family of YOLO Board rental and retail ambassadors both nationally and internationally. In 2013, YOLO Board debuted YOLO Paddle Co. and a lifestyle apparel line followed by YOLO Bike Co. a year later.

Today, the evolution of the “YOLO” lifestyle continues to empower and inspire an interconnected community of watersports enthusiasts to live each day to the fullest, forever exploring the world around them.

“The master in the art of living makes little distinction between his work and his play, his labor and his leisure, his mind and his body, his information and his recreation, his love and his religion. He hardly knows which is which. He simply pursues his vision of excellence at whatever he does, leaving others to decide whether he is working or playing. To him he’s always doing both.”

James A. Michener