YOLO Bike Company was founded on simplicity, innovation and function. We didn’t enter the crowded bike market to offer just another “me too” product. We wanted to provide a line that would take the active YOLO lifestyle to the next level with a durable, timeless, aesthetically soothing and bomb-proof product that would leave some folks scratching their heads. As a matter of fact, many of the specifications on a YOLO beach cruiser are similar to what would be found on a performance level mountain bike, lending lightweight components and durability to the cruiser market. Life is short...Enjoy the ride!.